Distribution of outdoor ad spending in Ireland Q1 2024, by environment

Published by
J. G. Navarro,
May 16, 2024
In the first quarter of 2024, roadside out-of-home (OOH) advertising accounted for approximately 53 percent of the total outdoor ad spending in Ireland. Retail ranked second with around 28 percent, while transport's and leisure's shares reached 19 and less than one percent, respectively. Diageo, McDonald's, and Mondelēz were among Ireland's top OOH advertisers in early 2024.

Distribution of out-of-home (OOH) advertising spending in Ireland in 1st quarter 2024, by environment

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Release date

May 2024

Region

Ireland

Survey time period

Q1 2024

Supplementary notes

Percentage points exceed 100 due to rounding.

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Out-of-home advertising in the UKAdvertising in the UKProgrammatic advertising in the UKOutdoor advertising worldwideDigital out-of-home advertising in the UK
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