Leading channels for beauty-related information gathering by women in Japan 2022

Published by
Alexandru Arba,
Jun 13, 2022
In a survey conducted in April 2022 in Japan, 36 percent of women stated that they gathered beauty-related information from Instagram. Instagram was the leading channel and source for beauty-related information among respondents.

Most popular information channels for women to consult beauty trends in Japan as of April 2022

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Sources

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Release date

May 2022

Region

Japan

Survey time period

April 15 to 20, 2022

Number of respondents

970 respondents

Age group

20 years and older

Special properties

respondents were women; multiple answers possible

Method of interview

Online panel

Supplementary notes

Survey question: "Where do you currently gather beauty-related information such as hairdos from? Please select all items that apply."

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Statistics on " Beauty services in Japan "

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Overview

6

Consumption

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Expenditure

5

Consumer attitudes

6

Facilities and schooling

5

Employment

6

Companies

5

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Topics

Beauty services in JapanBeauty industry in JapanFashion industry in JapanWellness in JapanFitness industry in Japan
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* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
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Professional Account

For teams of up to 5 people
$959 USD
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