According to a 2021 survey, 45 percent of respondents in China indicated that the frequency of new brand purchases had increased over the previous year. Meanwhile, six percent said the frequency had decreased.
Change in frequency of Chinese consumers at trying new brands compared to last year in China as of June 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Accenture. (March 28, 2022). Change in frequency of Chinese consumers at trying new brands compared to last year in China as of June 2021 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1313804/china-consumer-changing-frequency-at-trying-new-brands/
Accenture. "Change in frequency of Chinese consumers at trying new brands compared to last year in China as of June 2021." Chart. March 28, 2022. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1313804/china-consumer-changing-frequency-at-trying-new-brands/
Accenture. (2022). Change in frequency of Chinese consumers at trying new brands compared to last year in China as of June 2021. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1313804/china-consumer-changing-frequency-at-trying-new-brands/
Accenture. "Change in Frequency of Chinese Consumers at Trying New Brands Compared to Last Year in China as of June 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1313804/china-consumer-changing-frequency-at-trying-new-brands/
Accenture, Change in frequency of Chinese consumers at trying new brands compared to last year in China as of June 2021 Statista, https://www.statista.com/statistics/1313804/china-consumer-changing-frequency-at-trying-new-brands/ (last visited January 07, 2025)
Change in frequency of Chinese consumers at trying new brands compared to last year in China as of June 2021 [Graph], Accenture, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1313804/china-consumer-changing-frequency-at-trying-new-brands/
