Russia's advertising spending was forecast to reach 3.55 billion U.S. dollars in 2022 under the moderate scenario adjusted to the Russia-Ukraine war. To compare, under the severe scenario, the expenditure was expected to fall below three billion U.S. dollars in the same year.
Forecast media advertising expenditure in Russia from 2022 to 2024, by scenario
(in billion U.S. dollars)
According to the source, the moderate scenario is its official estimate, while the severe scenario "would apply if the war in Ukraine lasts an exceptionally long time."
The source specified that the figures were converted to U.S. dollars using the exchange rate of 1 U.S. dollar = 126.4586 Russian rubles.
All figures are forecast.
The figures include digital, directories, magazines, newspapers, out-of-home (OOH), radio, and TV advertising.
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eMarketer. (March 1, 2022). Forecast media advertising expenditure in Russia from 2022 to 2024, by scenario (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1313798/russia-ad-spend-forecast/
eMarketer. "Forecast media advertising expenditure in Russia from 2022 to 2024, by scenario (in billion U.S. dollars)." Chart. March 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1313798/russia-ad-spend-forecast/
eMarketer. (2022). Forecast media advertising expenditure in Russia from 2022 to 2024, by scenario (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1313798/russia-ad-spend-forecast/
eMarketer. "Forecast Media Advertising Expenditure in Russia from 2022 to 2024, by Scenario (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1313798/russia-ad-spend-forecast/
eMarketer, Forecast media advertising expenditure in Russia from 2022 to 2024, by scenario (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1313798/russia-ad-spend-forecast/ (last visited December 21, 2024)
Forecast media advertising expenditure in Russia from 2022 to 2024, by scenario (in billion U.S. dollars) [Graph], eMarketer, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1313798/russia-ad-spend-forecast/
