Advertising spending in Central and Eastern Europe (CEE) was forecast to reach 13.8 billion U.S. dollars in 2022 under the moderate scenario. In case the Russia-Ukraine war lasts for much longer, or under the severe scenario developed by the source, the expenditure was expected at approximately 12.2 billion U.S. dollars in 2022.
Forecast media advertising expenditure in Central and Eastern Europe (CEE) from 2022 to 2024, by scenario
(in billion U.S. dollars)
According to the source, the moderate scenario is its official estimate, while the severe scenario "would apply if the war in Ukraine lasts an exceptionally long time."
The source specified that the figures were converted from local currency to U.S. dollars.
All figures are forecast.
The figures include digital, directories, magazines, newspapers, out-of-home (OOH), radio, and TV advertising.
The figures represent data including Russia, Ukraine, and over 20 other countries.
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eMarketer. (May 23, 2022). Forecast media advertising expenditure in Central and Eastern Europe (CEE) from 2022 to 2024, by scenario (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1313788/cee-ad-spend-forecast/
eMarketer. "Forecast media advertising expenditure in Central and Eastern Europe (CEE) from 2022 to 2024, by scenario (in billion U.S. dollars)." Chart. May 23, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1313788/cee-ad-spend-forecast/
eMarketer. (2022). Forecast media advertising expenditure in Central and Eastern Europe (CEE) from 2022 to 2024, by scenario (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1313788/cee-ad-spend-forecast/
eMarketer. "Forecast Media Advertising Expenditure in Central and Eastern Europe (Cee) from 2022 to 2024, by Scenario (in Billion U.S. Dollars)." Statista, Statista Inc., 23 May 2022, https://www.statista.com/statistics/1313788/cee-ad-spend-forecast/
eMarketer, Forecast media advertising expenditure in Central and Eastern Europe (CEE) from 2022 to 2024, by scenario (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1313788/cee-ad-spend-forecast/ (last visited November 21, 2024)
Forecast media advertising expenditure in Central and Eastern Europe (CEE) from 2022 to 2024, by scenario (in billion U.S. dollars) [Graph], eMarketer, May 23, 2022. [Online]. Available: https://www.statista.com/statistics/1313788/cee-ad-spend-forecast/
