It was found that in 2022, the largest category advertising on radio in the Netherlands was retail, with gross ad spend reaching 254 million euros. Financial services ranked second in 2022, with ad expenditures of 123 million euros. Third came the government, education and non-profit sector.
Leading categories advertising on radio in the Netherlands in 2022, by ad spend
(in million euros)
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Leading categories advertising on radio in the Netherlands in 2022, by ad spend
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Audify. (March 16, 2023). Leading categories advertising on radio in the Netherlands in 2022, by ad spend (in million euros) [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1313706/categories-radio-ad-spend-netherlands/
Audify. "Leading categories advertising on radio in the Netherlands in 2022, by ad spend (in million euros)." Chart. March 16, 2023. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1313706/categories-radio-ad-spend-netherlands/
Audify. (2023). Leading categories advertising on radio in the Netherlands in 2022, by ad spend (in million euros). Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1313706/categories-radio-ad-spend-netherlands/
Audify. "Leading Categories Advertising on Radio in The Netherlands in 2022, by Ad Spend (in Million Euros)." Statista, Statista Inc., 16 Mar 2023, https://www.statista.com/statistics/1313706/categories-radio-ad-spend-netherlands/
Audify, Leading categories advertising on radio in the Netherlands in 2022, by ad spend (in million euros) Statista, https://www.statista.com/statistics/1313706/categories-radio-ad-spend-netherlands/ (last visited May 14, 2025)
Leading categories advertising on radio in the Netherlands in 2022, by ad spend (in million euros) [Graph], Audify, March 16, 2023. [Online]. Available: https://www.statista.com/statistics/1313706/categories-radio-ad-spend-netherlands/
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