According to a survey conducted in Italy in February 2021, approximately 36 percent of Italian eSports followers who engaged with Twitch felt they were part of the community. By comparison, only 20 percent and 22 percent of eSports fans on TikTok and Twitter respecitvely reported feeling the same. Instagram eSports fans were the most active in creating content, while less than two in 10 eSports fans on Twitch were likely to create content for the platform.
Share of eSports followers who engage with selected activities on social media and online video platforms in Italy as of February 2021
Characteristic
Feel they are part of the community
Discover new products and brands
Chat and exchange opinions
Create content
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Osservatorio Italiano Esports. (July 5, 2021). Share of eSports followers who engage with selected activities on social media and online video platforms in Italy as of February 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1313653/italy-esports-followers-social-media-activities/
Osservatorio Italiano Esports. "Share of eSports followers who engage with selected activities on social media and online video platforms in Italy as of February 2021." Chart. July 5, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1313653/italy-esports-followers-social-media-activities/
Osservatorio Italiano Esports. (2021). Share of eSports followers who engage with selected activities on social media and online video platforms in Italy as of February 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1313653/italy-esports-followers-social-media-activities/
Osservatorio Italiano Esports. "Share of Esports Followers Who Engage with Selected Activities on Social Media and Online Video Platforms in Italy as of February 2021." Statista, Statista Inc., 5 Jul 2021, https://www.statista.com/statistics/1313653/italy-esports-followers-social-media-activities/
Osservatorio Italiano Esports, Share of eSports followers who engage with selected activities on social media and online video platforms in Italy as of February 2021 Statista, https://www.statista.com/statistics/1313653/italy-esports-followers-social-media-activities/ (last visited August 24, 2024)
Share of eSports followers who engage with selected activities on social media and online video platforms in Italy as of February 2021 [Graph], Osservatorio Italiano Esports, July 5, 2021. [Online]. Available: https://www.statista.com/statistics/1313653/italy-esports-followers-social-media-activities/