The annual spending of advertisers on digital signage advertising at commercial facilities and stores in Japan was estimated at a value of 14.2 billion Japanese yen in 2022. The market, which encompasses retail stores, shopping malls, and other types of commercial facilities, was forecast to reach a size of 51.2 billion yen by 2026.
Annual spending on digital signage advertising at commercial facilities and stores in Japan from 2021 to 2022 with a forecast until 2026
(in billion Japanese yen)
annual spending by advertisers on digital signage advertising media***
Supplementary notes
*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Commercial facilities and stores encompass retail stores (general merchandise stores (GMS), supermarkets (SM), convenience stores, drugstores), shopping malls, and other types of commercial facilities (restaurants, beauty salons, pharmacies, hospitals, etc.).
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 19, 2022). Annual spending on digital signage advertising at commercial facilities and stores in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1313611/japan-store-digital-signage-advertising-market-size/
Carta Holdings. "Annual spending on digital signage advertising at commercial facilities and stores in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen)." Chart. December 19, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1313611/japan-store-digital-signage-advertising-market-size/
Carta Holdings. (2022). Annual spending on digital signage advertising at commercial facilities and stores in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1313611/japan-store-digital-signage-advertising-market-size/
Carta Holdings. "Annual Spending on Digital Signage Advertising at Commercial Facilities and Stores in Japan from 2021 to 2022 with a Forecast until 2026 (in Billion Japanese Yen)." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/1313611/japan-store-digital-signage-advertising-market-size/
Carta Holdings, Annual spending on digital signage advertising at commercial facilities and stores in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1313611/japan-store-digital-signage-advertising-market-size/ (last visited December 22, 2024)
Annual spending on digital signage advertising at commercial facilities and stores in Japan from 2021 to 2022 with a forecast until 2026 (in billion Japanese yen) [Graph], Carta Holdings, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/1313611/japan-store-digital-signage-advertising-market-size/
