The annual spending of advertisers on digital signage advertising using taxis in Japan was estimated at four billion Japanese yen in 2021, which was an increase of 1.5 billion yen compared to the previous year. The market size was expected to increase to six billion yen by 2025.
Annual spending on digital signage advertising using taxis in Japan from 2020 to 2021 with a forecast until 2025
(in billion Japanese yen)
annual spending by advertisers on digital signage advertising media***
Supplementary notes
*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other. Digital signage advertising that makes use of taxis is part of the transportation segment.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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Carta Holdings. (December 9, 2021). Annual spending on digital signage advertising using taxis in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1313598/japan-taxi-digital-signage-advertising-market-size/
Carta Holdings. "Annual spending on digital signage advertising using taxis in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen)." Chart. December 9, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1313598/japan-taxi-digital-signage-advertising-market-size/
Carta Holdings. (2021). Annual spending on digital signage advertising using taxis in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1313598/japan-taxi-digital-signage-advertising-market-size/
Carta Holdings. "Annual Spending on Digital Signage Advertising Using Taxis in Japan from 2020 to 2021 with a Forecast until 2025 (in Billion Japanese Yen)." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/1313598/japan-taxi-digital-signage-advertising-market-size/
Carta Holdings, Annual spending on digital signage advertising using taxis in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1313598/japan-taxi-digital-signage-advertising-market-size/ (last visited December 22, 2024)
Annual spending on digital signage advertising using taxis in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph], Carta Holdings, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/1313598/japan-taxi-digital-signage-advertising-market-size/
