Countries where shoppers last bought online 2023

China is the market where most consumers worldwide made their last cross-border online purchase, according to a survey conducted in September 2023 in 41 countries globally. Brazilian and Chilean cross-border shoppers took the lead, with up to 73 percent of respondents having bought from China the last time they purchased abroad. Digital buyers in South Korea and Canada primarily purchased from the U.S. In turn, Germany was the main market where shoppers in Luxembourg, Austria, Switzerland, and Finland last bought from when shopping abroad.

Leading market of most recent cross-border online purchase in selected countries worldwide in 2023

Characteristic	Brazil	Chile	Indonesia	United States	Poland	Spain	Netherlands	Germany	Czechia	Latvia	Hungary	France	Malaysia	Lithuania	Slovakia	Greece	United Kingdom	Australia	Mexico	Peru	Italy	Portugal	Cyprus	Estonia	Croatia	Japan	Sweden	New Zealand	Romania	Norway	Finland	Canada	South Korea	Luxembourg	Austria	Switzerland	Denmark	Ireland	Iceland	Belgium	China
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Release date

January 2024

More information

Region

Worldwide

Survey time period

September 2023

Number of respondents

32.510 respondents in 41 countries

Special properties

online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year

Method of interview

Online Access Panel

Supplementary notes

Sample size between 100 to 1,000 respondents per country.

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Characteristic	Brazil	Chile	Indonesia	United States	Poland	Spain	Netherlands	Germany	Czechia	Latvia	Hungary	France	Malaysia	Lithuania	Slovakia	Greece	United Kingdom	Australia	Mexico	Peru	Italy	Portugal	Cyprus	Estonia	Croatia	Japan	Sweden	New Zealand	Romania	Norway	Finland	Canada	South Korea	Luxembourg	Austria	Switzerland	Denmark	Ireland	Iceland	Belgium	China
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Characteristic	Brazil	Chile	Indonesia	United States	Poland	Spain	Netherlands	Germany	Czechia	Latvia	Hungary	France	Malaysia	Lithuania	Slovakia	Greece	United Kingdom	Australia	Mexico	Peru	Italy	Portugal	Cyprus	Estonia	Croatia	Japan	Sweden	New Zealand	Romania	Norway	Finland	Canada	South Korea	Luxembourg	Austria	Switzerland	Denmark	Ireland	Iceland	Belgium	China
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Leading market of most recent cross-border online purchase in selected countries worldwide in 2023

Other statistics on the topicCross-border e-commerce in North America

Statistics on " Cross-border e-commerce in North America "

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Further Content: You might find this interesting as well

Topics

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Cross-border e-commerce in North America

Characteristic	Brazil	Chile	Indonesia	United States	Poland	Spain	Netherlands	Germany	Czechia	Latvia	Hungary	France	Malaysia	Lithuania	Slovakia	Greece	United Kingdom	Australia	Mexico	Peru	Italy	Portugal	Cyprus	Estonia	Croatia	Japan	Sweden	New Zealand	Romania	Norway	Finland	Canada	South Korea	Luxembourg	Austria	Switzerland	Denmark	Ireland	Iceland	Belgium	China
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