China is the market where most consumers worldwide made their last cross-border online purchase, according to a survey conducted in September 2023 in 41 countries globally. Brazilian and Chilean cross-border shoppers took the lead, with up to 73 percent of respondents having bought from China the last time they purchased abroad. Digital buyers in South Korea and Canada primarily purchased from the U.S. In turn, Germany was the main market where shoppers in Luxembourg, Austria, Switzerland, and Finland last bought from when shopping abroad.
Leading market of most recent cross-border online purchase in selected countries worldwide in 2023
Characteristic
Brazil
Chile
Indonesia
United States
Poland
Spain
Netherlands
Germany
Czechia
Latvia
Hungary
France
Malaysia
Lithuania
Slovakia
Greece
United Kingdom
Australia
Mexico
Peru
Italy
Portugal
Cyprus
Estonia
Croatia
Japan
Sweden
New Zealand
Romania
Norway
Finland
Canada
South Korea
Luxembourg
Austria
Switzerland
Denmark
Ireland
Iceland
Belgium
China
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IPC. (January 18, 2024). Leading market of most recent cross-border online purchase in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1313489/top-countries-last-online-cross-border-purchase-worldwide/
IPC. "Leading market of most recent cross-border online purchase in selected countries worldwide in 2023." Chart. January 18, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1313489/top-countries-last-online-cross-border-purchase-worldwide/
IPC. (2024). Leading market of most recent cross-border online purchase in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1313489/top-countries-last-online-cross-border-purchase-worldwide/
IPC. "Leading Market of Most Recent Cross-border Online Purchase in Selected Countries Worldwide in 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1313489/top-countries-last-online-cross-border-purchase-worldwide/
IPC, Leading market of most recent cross-border online purchase in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1313489/top-countries-last-online-cross-border-purchase-worldwide/ (last visited July 22, 2024)
Leading market of most recent cross-border online purchase in selected countries worldwide in 2023 [Graph], IPC, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1313489/top-countries-last-online-cross-border-purchase-worldwide/