Globally, the majority of consumers express a preference for low-cost ad-supported video streaming platforms over higher cost platforms without ads as of March 2022. Among selected surveyed countries around the world, only Germany and Spain exhibited a relatively even split between the two options. The strongest preference for low-cost over ad-free was in South Korea, where nearly two thirds of viewers preferred an ad-supported low-cost streaming service.
Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country
The source adds the following information: "Respondents were asked if they prefer to subscribe to a low-cost streaming service supported by ads or a high-cost, ad-free streaming service."
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Morning Consult. (April 19, 2022). Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult. "Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country." Chart. April 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult. (2022). Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult. "Share of Streaming Consumers Who Prefer Low Cost Streaming with Ads versus High Cost Streaming without Ads Worldwide as of March 2022, by Selected Country." Statista, Statista Inc., 19 Apr 2022, https://www.statista.com/statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
Morning Consult, Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country Statista, https://www.statista.com/statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/ (last visited December 21, 2024)
Share of streaming consumers who prefer low cost streaming with ads versus high cost streaming without ads worldwide as of March 2022, by selected country [Graph], Morning Consult, April 19, 2022. [Online]. Available: https://www.statista.com/statistics/1313433/share-global-streamers-who-prefer-avod-versus-svod/
