Share of Instagram users in South Africa 2024, by age and gender

Published by
Natalie Cowling,
Jul 1, 2024

As of June 2024, most Instagram users in South Africa were between 18 and 24 years old. Almost 21 percent of the individuals with accounts were women in this age group, while men represented 16.4 percent. The age category between 25 and 34 years old followed, with women accounting for 17.8 percent and men at 13.7 percent. 

Distribution of Instagram users in South Africa as of June 2024, by age and gender

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Release date

2024

Region

Africa, South Africa

Survey time period

June 2024

Supplementary notes

The release date is the date of access.

Percentage points exceeding 100 percent are likely due to rounding.

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Overview

5

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Other platforms

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Advertising reach on social media

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