In 2023, approximately half of consumers surveyed in the Netherlands expected to buy something during the Black Friday holiday sales event. One year earlier, just under 40 percent of surveyed shoppers had bought goods. Awareness and interest in the event has grown significantly compared to five years ago, as less than 10 percent of Dutch consumers had bought anything during Black Friday in 2018.
Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023
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ABN AMRO. (November 15, 2023). Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO. "Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023." Chart. November 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO. (2023). Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO. "Share of Consumers Who Made Purchases during Black Friday in The Netherlands from 2018 to 2022, with a Projection for 2023." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
ABN AMRO, Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023 Statista, https://www.statista.com/statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/ (last visited December 21, 2024)
Share of consumers who made purchases during Black Friday in the Netherlands from 2018 to 2022, with a projection for 2023 [Graph], ABN AMRO, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1313226/consumers-who-made-purchases-during-black-friday-nl/
