Argentina: types of social media accounts followed Q3 2023

Main types of social media accounts followed by internet users in Argentina as of 3d quarter 2023

CharacteristicShare of respondents
Friends, family and people you know 61.9%
Bands, singers and musicians 41.5%
Entertainment, memes, or parody accounts 39.4%
Actors, comedians, or other performers 36.4%
Sports people and teams 36.4%
Restaurants, chefs and foodies 29.5%
Influencers or other experts 27.5%
Companies and brands you purchase from 25.7%
Companies and brands you're considering purchasing from 25.6%
TV shows or channels 24.7%
Journalists or news companies 22.9%
Contacts relevant to work 19.8%
Beauty experts 17.8%
Created with Highcharts 7.2.2Share of respondents61.9%61.9%41.5%41.5%39.4%39.4%36.4%36.4%36.4%36.4%29.5%29.5%27.5%27.5%25.7%25.7%25.6%25.6%24.7%24.7%22.9%22.9%19.8%19.8%17.8%17.8%17.4%17.4%14.7%14.7%Friends, family and people you knowBands, singers and musiciansEntertainment, memes, or parody accountsActors, comedians, or other performersSports people and teamsRestaurants, chefs and foodiesInfluencers or other expertsCompanies and brands you purchase fromCompanies and brands you're considering purchasing fromTV shows or channelsJournalists or news companiesContacts relevant to workBeauty expertsCompanies relevant to workMagazines or publications you read
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Sources

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DataReportal

Release date

February 2024

Region

Argentina

Survey time period

Q3 2023

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Social media usage in Argentina

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Statistics on " Social media usage in Argentina "

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