As of the third quarter of 2023, the most common type of social media account followed by internet users in Argentina was closer contacts like friends, family, and people they knew - about 61.9 percent of Argentinian online users did so. Bands, singers, and musicians were the second most followed type of social media accounts in the country, with approximately 41.5 percent of internet users in Argentina following such accounts.
Main types of social media accounts followed by internet users in Argentina as of 3d quarter 2023
Characteristic
Share of respondents
Friends, family and people you know
61.9%
Bands, singers and musicians
41.5%
Entertainment, memes, or parody accounts
39.4%
Actors, comedians, or other performers
36.4%
Sports people and teams
36.4%
Restaurants, chefs and foodies
29.5%
Influencers or other experts
27.5%
Companies and brands you purchase from
25.7%
Companies and brands you're considering purchasing from
25.6%
TV shows or channels
24.7%
Journalists or news companies
22.9%
Contacts relevant to work
19.8%
Beauty experts
17.8%
Created with Highcharts 7.2.2Share of respondents61.9%61.9%41.5%41.5%39.4%39.4%36.4%36.4%36.4%36.4%29.5%29.5%27.5%27.5%25.7%25.7%25.6%25.6%24.7%24.7%22.9%22.9%19.8%19.8%17.8%17.8%17.4%17.4%14.7%14.7%Friends, family and people you knowBands, singers and musiciansEntertainment, memes, or parody accountsActors, comedians, or other performersSports people and teamsRestaurants, chefs and foodiesInfluencers or other expertsCompanies and brands you purchase fromCompanies and brands you're considering purchasing fromTV shows or channelsJournalists or news companiesContacts relevant to workBeauty expertsCompanies relevant to workMagazines or publications you read
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Main types of social media accounts followed by internet users in Argentina as of 3d quarter 2023 [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/1313179/social-media-account-types-followed-argentina/
DataReportal, und We Are Social, und Meltwater. "Main types of social media accounts followed by internet users in Argentina as of 3d quarter 2023." Chart. February 22, 2024. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/1313179/social-media-account-types-followed-argentina/
DataReportal, We Are Social, Meltwater. (2024). Main types of social media accounts followed by internet users in Argentina as of 3d quarter 2023. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/1313179/social-media-account-types-followed-argentina/
DataReportal, and We Are Social, and Meltwater. "Main Types of Social Media Accounts Followed by Internet Users in Argentina as of 3d Quarter 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1313179/social-media-account-types-followed-argentina/
DataReportal & We Are Social & Meltwater, Main types of social media accounts followed by internet users in Argentina as of 3d quarter 2023 Statista, https://www.statista.com/statistics/1313179/social-media-account-types-followed-argentina/ (last visited February 23, 2025)
Main types of social media accounts followed by internet users in Argentina as of 3d quarter 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1313179/social-media-account-types-followed-argentina/
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