The possibility of looking at the actual product was the leading reason why consumers in Japan preferred physical stores over e-commerce websites. As revealed in a survey conducted in February 2023, over 59 percent of respondents stated that they purchased at brick-and-mortar stores because they can look at and try out a product before purchase. Owning the product in real time right after checking out was another reason for favoring physical retail.
Even though e-commerce services have been growing in popularity in Japan within the last decade, offline retail channels remain the preferred methods for food products and daily necessities in particular.
Leading reasons to prefer shopping at physical stores in Japan as of February 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Leading reasons to prefer shopping at physical stores in Japan as of February 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
goo Search Solution, & NTT DoCoMo. (April 20, 2023). Leading reasons to prefer shopping at physical stores in Japan as of February 2023 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution, und NTT DoCoMo. "Leading reasons to prefer shopping at physical stores in Japan as of February 2023." Chart. April 20, 2023. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution, NTT DoCoMo. (2023). Leading reasons to prefer shopping at physical stores in Japan as of February 2023. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution, and NTT DoCoMo. "Leading Reasons to Prefer Shopping at Physical Stores in Japan as of February 2023." Statista, Statista Inc., 20 Apr 2023, https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution & NTT DoCoMo, Leading reasons to prefer shopping at physical stores in Japan as of February 2023 Statista, https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/ (last visited February 12, 2025)
Leading reasons to prefer shopping at physical stores in Japan as of February 2023 [Graph], goo Search Solution, & NTT DoCoMo, April 20, 2023. [Online]. Available: https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.