The possibility of looking at the actual product was the leading reason why consumers in Japan preferred physical stores over e-commerce websites. As revealed in a survey conducted in February 2023, over 59 percent of respondents stated that they purchased at brick-and-mortar stores because they can look at and try out a product before purchase. Owning the product in real time right after checking out was another reason for favoring physical retail.
Even though e-commerce services have been growing in popularity in Japan within the last decade, offline retail channels remain the preferred methods for food products and daily necessities in particular.
Leading reasons to prefer shopping at physical stores in Japan as of February 2023
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goo Search Solution, & NTT DoCoMo. (April 20, 2023). Leading reasons to prefer shopping at physical stores in Japan as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution, und NTT DoCoMo. "Leading reasons to prefer shopping at physical stores in Japan as of February 2023." Chart. April 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution, NTT DoCoMo. (2023). Leading reasons to prefer shopping at physical stores in Japan as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution, and NTT DoCoMo. "Leading Reasons to Prefer Shopping at Physical Stores in Japan as of February 2023." Statista, Statista Inc., 20 Apr 2023, https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
goo Search Solution & NTT DoCoMo, Leading reasons to prefer shopping at physical stores in Japan as of February 2023 Statista, https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/ (last visited December 22, 2024)
Leading reasons to prefer shopping at physical stores in Japan as of February 2023 [Graph], goo Search Solution, & NTT DoCoMo, April 20, 2023. [Online]. Available: https://www.statista.com/statistics/1312832/japan-leading-reason-buy-physical-store/
