Programmatic ad spend worldwide 2024, by region

Published by Statista Research Department, Jul 1, 2024

As of March 2024, North America was the largest programmatic advertising region worldwide, with spending estimated at roughly 283.65 billion U.S. dollars, followed by Asia and Europe, with approximately 214.7 billion and 110.2 billion dollars, respectively.

Programmatic advertising spending worldwide in 2024, by region (in billion U.S. dollars)

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Release date

March 2024

Region

Worldwide

Survey time period

March 2024

Special properties

forecast

Supplementary notes

* Includes the Caribbean.

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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