As of March 2024, North America was the largest programmatic advertising region worldwide, with spending estimated at roughly 283.65 billion U.S. dollars, followed by Asia and Europe, with approximately 214.7 billion and 110.2 billion dollars, respectively.
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Everything on "Programmatic advertising worldwide" in one document: edited and divided into chapters, including detailed references.
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Overview
Regional data
Leading markets
Players
Connected TV (CTV)
Digital out-of-home (DOOH)
Marketer insights
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