As of December 2021, a survey conducted on global consumer insights revealed that 67 percent of Thai respondents who always or very frequently shopped online stated that they were actively seeking the best deal. The same survey also showed that 49 percent of the Thai respondents also shopped via mobile devices or smartphones on a daily or weekly basis in that same period.
Share of online shopping behaviors among consumers in Thailand between 2019 and 2021
among shoppers who always or very frequently buy online
Method of interview
Online survey
Supplementary notes
Original question: Considering your general shopping behavior in physical stores or online, please indicate how often you are shopping in the following ways.
The source did not enumerate the number of respondents per country. In total, the survey was conducted among 9,370 consumers in 26 different territories, Thailand included.
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PwC. (December 31, 2021). Share of online shopping behaviors among consumers in Thailand between 2019 and 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC. "Share of online shopping behaviors among consumers in Thailand between 2019 and 2021." Chart. December 31, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC. (2021). Share of online shopping behaviors among consumers in Thailand between 2019 and 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC. "Share of Online Shopping Behaviors among Consumers in Thailand between 2019 and 2021." Statista, Statista Inc., 31 Dec 2021, https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC, Share of online shopping behaviors among consumers in Thailand between 2019 and 2021 Statista, https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/ (last visited November 21, 2024)
Share of online shopping behaviors among consumers in Thailand between 2019 and 2021 [Graph], PwC, December 31, 2021. [Online]. Available: https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
