As of December 2021, a survey conducted on global consumer insights revealed that 67 percent of Thai respondents who always or very frequently shopped online stated that they were actively seeking the best deal. The same survey also showed that 49 percent of the Thai respondents also shopped via mobile devices or smartphones on a daily or weekly basis in that same period.
Share of online shopping behaviors among consumers in Thailand between 2019 and 2021
among shoppers who always or very frequently buy online
Method of interview
Online survey
Supplementary notes
Original question: Considering your general shopping behavior in physical stores or online, please indicate how often you are shopping in the following ways.
The source did not enumerate the number of respondents per country. In total, the survey was conducted among 9,370 consumers in 26 different territories, Thailand included.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (December 31, 2021). Share of online shopping behaviors among consumers in Thailand between 2019 and 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC. "Share of online shopping behaviors among consumers in Thailand between 2019 and 2021." Chart. December 31, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC. (2021). Share of online shopping behaviors among consumers in Thailand between 2019 and 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC. "Share of Online Shopping Behaviors among Consumers in Thailand between 2019 and 2021." Statista, Statista Inc., 31 Dec 2021, https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
PwC, Share of online shopping behaviors among consumers in Thailand between 2019 and 2021 Statista, https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/ (last visited December 21, 2024)
Share of online shopping behaviors among consumers in Thailand between 2019 and 2021 [Graph], PwC, December 31, 2021. [Online]. Available: https://www.statista.com/statistics/1312773/thailand-online-shopping-behavior/
