As of December 2021, a survey conducted on global consumer insights revealed that 77 percent of Thai respondents stated that they considered if the brand was helping them make healthier or better lifestyle choices before or when making a purchase. The same survey also revealed that Thai consumers have been more protective of their personal data in the last six months.
Most important factors to consider before or when making a purchase with retailers in Thailand as of December 2021
among respondents who answered "very often or often"
Method of interview
Online survey
Supplementary notes
Original question: Before considering/making a purchase with a retailer, how often do you consciously consider the following factors?
The source did not enumerate the number of respondents per country. In total, the survey was conducted among 9,370 consumers in 26 different territories, Thailand included.
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PwC. (December 31, 2021). Most important factors to consider before or when making a purchase with retailers in Thailand as of December 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1312769/thailand-key-factors-to-consider-for-purchasing/
PwC. "Most important factors to consider before or when making a purchase with retailers in Thailand as of December 2021." Chart. December 31, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1312769/thailand-key-factors-to-consider-for-purchasing/
PwC. (2021). Most important factors to consider before or when making a purchase with retailers in Thailand as of December 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1312769/thailand-key-factors-to-consider-for-purchasing/
PwC. "Most Important Factors to Consider before or When Making a Purchase with Retailers in Thailand as of December 2021." Statista, Statista Inc., 31 Dec 2021, https://www.statista.com/statistics/1312769/thailand-key-factors-to-consider-for-purchasing/
PwC, Most important factors to consider before or when making a purchase with retailers in Thailand as of December 2021 Statista, https://www.statista.com/statistics/1312769/thailand-key-factors-to-consider-for-purchasing/ (last visited December 21, 2024)
Most important factors to consider before or when making a purchase with retailers in Thailand as of December 2021 [Graph], PwC, December 31, 2021. [Online]. Available: https://www.statista.com/statistics/1312769/thailand-key-factors-to-consider-for-purchasing/
