In France, physical stores remain the preferred option for men and women to seek information about a product before purchasing it, a survey from early 2022 showed. On one hand, nearly 50 percent of French shoppers would go directly to the store to find out more details about a product. On the other hand, the use of search engines for this purpose was highest among female consumers, while price comparison services were the most popular among men.
Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender
11,740 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 7, 2022). Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1312697/product-information-search-channels-france-gender/
Klarna. "Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender." Chart. June 7, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1312697/product-information-search-channels-france-gender/
Klarna. (2022). Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1312697/product-information-search-channels-france-gender/
Klarna. "Leading Channels Used to Search for Product Information before Purchase in France in 1st Quarter 2022, by Gender." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1312697/product-information-search-channels-france-gender/
Klarna, Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender Statista, https://www.statista.com/statistics/1312697/product-information-search-channels-france-gender/ (last visited December 21, 2024)
Leading channels used to search for product information before purchase in France in 1st quarter 2022, by gender [Graph], Klarna, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1312697/product-information-search-channels-france-gender/
