In France, millennials are the most likely to search for product information through online marketplaces. According to a survey conducted in the first months of 2022, about 13 percent of French shoppers between 26 and 41 years old start the purchasing process through this shopping channel.
Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation
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11,740 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (June 7, 2022). Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna. "Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation." Chart. June 7, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna. (2022). Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna. "Share of Shoppers Using Online Marketplaces to Search for Product Information in France in 1st Quarter 2022, by Generation." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1312610/online-marketplaces-source-product-search-age-france/
Klarna, Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation Statista, https://www.statista.com/statistics/1312610/online-marketplaces-source-product-search-age-france/ (last visited July 22, 2024)
Share of shoppers using online marketplaces to search for product information in France in 1st quarter 2022, by generation [Graph], Klarna, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1312610/online-marketplaces-source-product-search-age-france/