Penetration rate of news podcasts among internet users in Latin America 2021

Published by
A. Guttmann,
Jan 5, 2023
During a survey conducted in selected Latin American countries at the beginning of 2021, around 40 percent of consumers surveyed in Bolivia said they listened to news podcasts. In Mexico and Chile, the share stood at 36 and 35 percent, respectively. Meanwhile, between 40 and 67 percent of listeners surveyed in Latin America said they consumed podcasts dedicated to music in early 2021.

Percentage of podcast consumers who listened to news podcasts in selected countries in Latin America as of January 2021

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Sources

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Release date

February 2021

Region

LAC

Survey time period

January 1 to 15, 2021

Number of respondents

8,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The study surveyed 1,000 internet users in each country.

Part of the data was retrieved from other releases:
Bolivia, 08:00
Chile, 12:00
Ecuador, 11:00
Mexico, 07:00
Panama, 07:00
Paraguay, 13:00
Peru, 11:00

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Statistics on " Podcast consumption in Latin America "

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Other statistics that may interest you Podcast consumption in Latin America

Overview

8

Argentina

4

Brazil

8

Chile

8

Colombia

4

Mexico

6

Peru

6

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Topics

Podcast consumption in Latin AmericaOnline radio in the United StatesMedia in BrazilPodcasting worldwidePodcast advertising in the U.S.
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