According to a survey ran in October 2023, France had the highest share of active and casual lifestyle brand purchasers who were more concerned about the sustainability of products than they were the previous year, with over three-quarters of respondents making this claim. Germany had the lowest share with 64 percent.
Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries
Responses were sampled and weighted to be demographically representative for their age groups according to published population statistics for age, gender, region, education, race, and income in the U.S., and age, gender, region, and education in the UK, Italy, Germany, and France.
The survey count breakdown is as follows: U.S. 6,053; UK 1,039; Italy 1,044; Germany 1,068; France 945.
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Stifel. (December 6, 2023). Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1312314/increase-care-for-sustainability/
Stifel. "Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries." Chart. December 6, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1312314/increase-care-for-sustainability/
Stifel. (2023). Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1312314/increase-care-for-sustainability/
Stifel. "Share of Lifestyle Brand Consumers Who Care More about The Sustainability of Products in 2023 than They Did a Year Ago in Selected Countries." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1312314/increase-care-for-sustainability/
Stifel, Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries Statista, https://www.statista.com/statistics/1312314/increase-care-for-sustainability/ (last visited December 30, 2024)
Share of lifestyle brand consumers who care more about the sustainability of products in 2023 than they did a year ago in selected countries [Graph], Stifel, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1312314/increase-care-for-sustainability/
