Four out of five adults from Generation Z enjoyed watching or interacting with food content on social media in 2021. Social media platforms such as Instagram, TikTok, and Snapchat are an important source of food inspiration for Zoomers. Popular food content categories include sensory food, pantry organization, and Mukbang.
Ways in which Generation Z engages with food content on social media in 2021
The research spanned 12 markets, including the United States, Canada, Mexico, Brazil, France, Germany, The United Kingdom, Russia, China, India, Indonesia, and Australia.
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Mondelez. (January 20, 2022). Ways in which Generation Z engages with food content on social media in 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1312232/social-media-food-behavior/
Mondelez. "Ways in which Generation Z engages with food content on social media in 2021." Chart. January 20, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1312232/social-media-food-behavior/
Mondelez. (2022). Ways in which Generation Z engages with food content on social media in 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1312232/social-media-food-behavior/
Mondelez. "Ways in Which Generation Z Engages with Food Content on Social Media in 2021." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1312232/social-media-food-behavior/
Mondelez, Ways in which Generation Z engages with food content on social media in 2021 Statista, https://www.statista.com/statistics/1312232/social-media-food-behavior/ (last visited November 23, 2024)
Ways in which Generation Z engages with food content on social media in 2021 [Graph], Mondelez, January 20, 2022. [Online]. Available: https://www.statista.com/statistics/1312232/social-media-food-behavior/
