Social media food behavior of Generation Z 2021

Published by
Koen van Gelder,
Feb 10, 2023
Four out of five adults from Generation Z enjoyed watching or interacting with food content on social media in 2021. Social media platforms such as Instagram, TikTok, and Snapchat are an important source of food inspiration for Zoomers. Popular food content categories include sensory food, pantry organization, and Mukbang.

Ways in which Generation Z engages with food content on social media in 2021

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Release date

January 2022

Region

Worldwide

Survey time period

October 5 to 27, 2021

Number of respondents

397 respondents

Age group

18-24 years

Method of interview

Online survey

Supplementary notes

The research spanned 12 markets, including the United States, Canada, Mexico, Brazil, France, Germany, The United Kingdom, Russia, China, India, Indonesia, and Australia.

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Overview

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Usage

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Leading platforms

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Opinion

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Spotlight: U.S. teen girls

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Topics

Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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