The price remains the leading factor influencing shopping behavior in Japan, as revealed in a survey conducted in November 2023. While over 44 percent of respondents stated that they buy the cheapest products as much as possible if similar products are available, less than five percent would consider recommendations over social networking services (SNS) and blogs.
Leading factors influencing purchases of consumer goods in Japan as of November 2023
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MAFF. (June 28, 2024). Leading factors influencing purchases of consumer goods in Japan as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. "Leading factors influencing purchases of consumer goods in Japan as of November 2023." Chart. June 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. (2024). Leading factors influencing purchases of consumer goods in Japan as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. "Leading Factors Influencing Purchases of Consumer Goods in Japan as of November 2023." Statista, Statista Inc., 28 Jun 2024, https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF, Leading factors influencing purchases of consumer goods in Japan as of November 2023 Statista, https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/ (last visited December 22, 2024)
Leading factors influencing purchases of consumer goods in Japan as of November 2023 [Graph], MAFF, June 28, 2024. [Online]. Available: https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
