The price remains the leading factor influencing shopping behavior in Japan as revealed in a survey conducted in November 2022. While over 45 percent of respondents stated that they buy the cheapest products as much as possible if similar products are available, only around five percent would consider recommendations over social networking services (SNS) and blogs.
Leading factors influencing purchases of consumer goods in Japan as of November 2022
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Share of respondents
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MAFF. (March 31, 2023). Leading factors influencing purchases of consumer goods in Japan as of November 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. "Leading factors influencing purchases of consumer goods in Japan as of November 2022." Chart. March 31, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. (2023). Leading factors influencing purchases of consumer goods in Japan as of November 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF. "Leading Factors Influencing Purchases of Consumer Goods in Japan as of November 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/
MAFF, Leading factors influencing purchases of consumer goods in Japan as of November 2022 Statista, https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/ (last visited August 25, 2024)
Leading factors influencing purchases of consumer goods in Japan as of November 2022 [Graph], MAFF, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1312215/japan-consumer-goods-shopping-behavior-factor/