During a 2024 survey among marketers worldwide, approximately 67 percent reported plans to increase their use of Instagram for video marketing purposes in the near future. Similarly, 66 percent said they would use YouTube more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.
Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024
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Social Media Examiner. (May 20, 2024). Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner. "Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024." Chart. May 20, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner. (2024). Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner. "Marketers' Planned Changes in Use of Selected Video Platforms for Social Media Marketing Purposes Worldwide as of January 2024." Statista, Statista Inc., 20 May 2024, https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
Social Media Examiner, Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024 Statista, https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/ (last visited December 22, 2024)
Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024 [Graph], Social Media Examiner, May 20, 2024. [Online]. Available: https://www.statista.com/statistics/1312068/use-of-video-social-media-marketers-worldwide-by-platform/
