During a 2024 survey among marketers worldwide, approximately 67 percent reported plans to increase their use of Instagram for video marketing purposes in the near future. Similarly, 66 percent said they would use YouTube more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.
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Everything on "Social media advertising and marketing worldwide" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview
Market leaders
Usage
Effectiveness & metrics
Consumers
The role of AI in social media marketing
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