According to a survey conducted between August and October 2023 in Japan, around 63 percent of passenger car owners were knowledgeable about model names and characteristics of hybrid vehicles. In contrast, 22 percent of respondents were familiar with fuel cell vehicles.
Awareness of next-generation vehicles in Japan as of October 2023, by type
*The target group was private households in Japan, regardless of automobile ownership. In automobile-owning households, the main driver of the vehicle bought most recently had to respond. In the other ones, the person in the center of the household economy had to respond. Households were randomly selected in a two-step process, first determining 300 survey points reflecting regional population sizes, then conducting random walks from each point.
This survey item targeted passenger car owners, interrogating their knowledge of model names and characteristics for each vehicle type.
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JAMA. (April 17, 2024). Awareness of next-generation vehicles in Japan as of October 2023, by type [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1312038/japan-awareness-next-generation-cars-by-type/
JAMA. "Awareness of next-generation vehicles in Japan as of October 2023, by type." Chart. April 17, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1312038/japan-awareness-next-generation-cars-by-type/
JAMA. (2024). Awareness of next-generation vehicles in Japan as of October 2023, by type. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1312038/japan-awareness-next-generation-cars-by-type/
JAMA. "Awareness of Next-generation Vehicles in Japan as of October 2023, by Type." Statista, Statista Inc., 17 Apr 2024, https://www.statista.com/statistics/1312038/japan-awareness-next-generation-cars-by-type/
JAMA, Awareness of next-generation vehicles in Japan as of October 2023, by type Statista, https://www.statista.com/statistics/1312038/japan-awareness-next-generation-cars-by-type/ (last visited December 31, 2024)
Awareness of next-generation vehicles in Japan as of October 2023, by type [Graph], JAMA, April 17, 2024. [Online]. Available: https://www.statista.com/statistics/1312038/japan-awareness-next-generation-cars-by-type/
