Small mobile app developers joining the Apple App Store 2022, by region

Distribution of small mobile app developers that joined the Apple App Store ecosystem in 2022, by region

CharacteristicShare of new small developers
Europe 25%
China 23%
United States 14%
Japan 4%
Other regions* 35%
Created with Highcharts 7.2.2Share of new small developers25%25%23%23%14%14%4%4%35%35%EuropeChinaUnited StatesJapanOther regions*
0%5%10%15%20%25%30%35%40%
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Sources

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Release date

May 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

According to Apple, small developers are defined as follows: "We consider a developer on the App Store to be a small developer in a given year if it had fewer than one million downloads and less than $1 million in earnings across all its apps in that year. We exclude developers who never had more than 1,000 annual downloads. These criteria are broader than those of the App Store Small Business Program. In particular, our definition includes businesses that do not sell digital goods and services directly on the App Store."
The values may not sum up to 100 percent due to rounding.
Other regions include Brazil, South Korea, and India among others.

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