Between 2019 and 2022, global mobile iOS app developers that earned less than one million U.S. dollars and amassed less than one million downloads via the Apple App Store experienced an increase of approximately 71 percent in earnings. Small developers in France experienced an increase in earnings from their apps distributed via the Apple App Store of approximately 122 percent in the measured period. By comparison, developers in Japan experienced an increase in earnings of approximately 32 percent between 2019 and 2022.
Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region
Characteristic
Developer earnings growth
France
122%
United States
87%
South Korea
80%
Global
71%
Europe
64%
China
59%
United Kingdom
58%
Australia
43%
Germany
37%
Japan
32%
Created with Highcharts 7.2.2Developer earnings growth122%122%87%87%80%80%71%71%64%64%59%59%58%58%43%43%37%37%32%32%FranceUnited StatesSouth KoreaGlobalEuropeChinaUnited KingdomAustraliaGermanyJapan
0%10%20%30%40%50%60%70%80%90%100%110%120%130%140%
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According to Apple, small developers are defined as follows: "We consider a developer on the App Store to be a small developer in a given year if it had fewer than one million downloads and less than $1 million in earnings across all its apps in that year. We exclude developers who never had more than 1,000 annual downloads. These criteria are broader than those of the App Store Small Business Program. In particular, our definition includes businesses that do not sell digital goods and services directly on the App Store."
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Analysis Group. (May 11, 2023). Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group. "Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region." Chart. May 11, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group. (2023). Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group. "Growth of Small Developers Earning from Ios Mobile Apps Distributed on The Apple App Store from 2019 to 2022, by Region." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1311918/earning-growth-small-ios-app-developers-by-country/
Analysis Group, Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region Statista, https://www.statista.com/statistics/1311918/earning-growth-small-ios-app-developers-by-country/ (last visited January 20, 2025)
Growth of small developers earning from iOS mobile apps distributed on the Apple App Store from 2019 to 2022, by region [Graph], Analysis Group, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1311918/earning-growth-small-ios-app-developers-by-country/
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