In 2023, digital retail media advertising spending in Europe increased by 17 percent and reached eight 10.5 euros. In the coming years, the growth is expected to pick up and the market will continue expanding, outside of Amazon faster than when the U.S. giant is included.
Change in digital retail media advertising spending in Europe from 2020 to 2026
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IAB Europe, & Statista. (January 31, 2024). Change in digital retail media advertising spending in Europe from 2020 to 2026 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe, und Statista. "Change in digital retail media advertising spending in Europe from 2020 to 2026." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe, Statista. (2024). Change in digital retail media advertising spending in Europe from 2020 to 2026. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe, and Statista. "Change in Digital Retail Media Advertising Spending in Europe from 2020 to 2026." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe & Statista, Change in digital retail media advertising spending in Europe from 2020 to 2026 Statista, https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/ (last visited December 21, 2024)
Change in digital retail media advertising spending in Europe from 2020 to 2026 [Graph], IAB Europe, & Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/