In 2023, digital retail media advertising spending in Europe increased by 17 percent and reached eight 10.5 euros. In the coming years, the growth is expected to pick up and the market will continue expanding, outside of Amazon faster than when the U.S. giant is included.
Change in digital retail media advertising spending in Europe from 2020 to 2026
Characteristic
With Amazon
Without Amazon
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IAB Europe, & Statista. (January 31, 2024). Change in digital retail media advertising spending in Europe from 2020 to 2026 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe, und Statista. "Change in digital retail media advertising spending in Europe from 2020 to 2026." Chart. January 31, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe, Statista. (2024). Change in digital retail media advertising spending in Europe from 2020 to 2026. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe, and Statista. "Change in Digital Retail Media Advertising Spending in Europe from 2020 to 2026." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/
IAB Europe & Statista, Change in digital retail media advertising spending in Europe from 2020 to 2026 Statista, https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/ (last visited August 25, 2024)
Change in digital retail media advertising spending in Europe from 2020 to 2026 [Graph], IAB Europe, & Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1311891/change-retail-media-ad-spend-europe/