Among Italian viewers in 2022, nearly two thirds indicated that their primary motivation for choosing to utilize ad-supported video-on-demand (AVOD) services was that they are free. Almost half stated that they also enjoyed the ease of access of such services, and were driven to utilize them as a result. In comparison, variety of content offered on AVOD platforms was a motivating factor for only about one fifth of viewers.
Reasons for choosing to watch ad-supported video-on-demand (AVOD) services in Italy as of March 2022
Characteristic
Share of viewers
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FreeWheel. (April 14, 2022). Reasons for choosing to watch ad-supported video-on-demand (AVOD) services in Italy as of March 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1311886/reasons-for-watching-avod-italy/
FreeWheel. "Reasons for choosing to watch ad-supported video-on-demand (AVOD) services in Italy as of March 2022." Chart. April 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1311886/reasons-for-watching-avod-italy/
FreeWheel. (2022). Reasons for choosing to watch ad-supported video-on-demand (AVOD) services in Italy as of March 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1311886/reasons-for-watching-avod-italy/
FreeWheel. "Reasons for Choosing to Watch Ad-supported Video-on-demand (Avod) Services in Italy as of March 2022." Statista, Statista Inc., 14 Apr 2022, https://www.statista.com/statistics/1311886/reasons-for-watching-avod-italy/
FreeWheel, Reasons for choosing to watch ad-supported video-on-demand (AVOD) services in Italy as of March 2022 Statista, https://www.statista.com/statistics/1311886/reasons-for-watching-avod-italy/ (last visited July 22, 2024)
Reasons for choosing to watch ad-supported video-on-demand (AVOD) services in Italy as of March 2022 [Graph], FreeWheel, April 14, 2022. [Online]. Available: https://www.statista.com/statistics/1311886/reasons-for-watching-avod-italy/