Reasons for watching AVOD services among Italian viewers 2022

Published by
Julia Stoll,
Aug 11, 2023
Among Italian viewers in 2022, nearly two thirds indicated that their primary motivation for choosing to utilize ad-supported video-on-demand (AVOD) services was that they are free. Almost half stated that they also enjoyed the ease of access of such services, and were driven to utilize them as a result. In comparison, variety of content offered on AVOD platforms was a motivating factor for only about one fifth of viewers.

Reasons for choosing to watch ad-supported video-on-demand (AVOD) services in Italy as of March 2022

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Release date

April 2022

Region

Italy

Survey time period

February 28 to March 3, 2022

Number of respondents

583 respondents

Special properties

connected TV consumers

Method of interview

Online survey

Supplementary notes

Original survey question: What do you like the most about these free ad-supported premium video platforms?

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Statistics on " Video-on-demand in Italy "

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Overview

4

Segments

6

Platforms

5

Consumer behavior

6

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Topics

Video-on-demand in ItalyVideo streaming in EuropeSubscription video-on-demand services in EuropeOnline video in EuropeInternet usage in Italy
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