Ad-supported video-on-demand (AVOD) services were used daily by about 40 percent of connected TV viewers in the United Kingdom, according to a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, March 2022. This demonsts the prevalence of this type of streaming platform for consumers. In comparison, less than 30 person of UK consumers reported using AVOD services less than once per week.
Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FreeWheel. (September 30, 2022). Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1311873/frequncy-avod-services-uk/
FreeWheel. "Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022." Chart. September 30, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1311873/frequncy-avod-services-uk/
FreeWheel. (2022). Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1311873/frequncy-avod-services-uk/
FreeWheel. "Frequency of Ad-supported Video-on-demand (Avod) Usage in The United Kingdom (Uk) as of March 2022." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1311873/frequncy-avod-services-uk/
FreeWheel, Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022 Statista, https://www.statista.com/statistics/1311873/frequncy-avod-services-uk/ (last visited December 21, 2024)
Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022 [Graph], FreeWheel, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1311873/frequncy-avod-services-uk/
