Virtual world participation of fashion consumers 2021

A global survey fielded in 2021 among the communities of digital fashion companies found that the leading reason for participating in virtual worlds was consumers' interest in trying out new technologies. Among those who have engaged in virtual worlds in the past 12 months, almost 9 in 10 respondents selected this response as their main motivation. For half of respondents, virtual worlds (i.e. the metaverse) were an opportunity to immerse themselves in a different environment to escape reality. Social and community aspects of virtual worlds were not as popular as other motivations. Only 30 percent of consumers said they were interested in taking part in virtual worlds so that they could meet up with friends.

Motivations for participating in virtual worlds among digital fashion users globally in 2021

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

Worldwide

Survey time period

November 2021

Special properties

respondents that have engaged with virtual worlds in last 12 months

Supplementary notes

The results are from the Global Virtual Fashion survey fielded to the communities of DressX and The Fabricant.
The original survey question was: "Which of the following, if any, explain why you participate in virtual worlds? Please select all that apply."
* Complete response was: "I want to immerse myself in a different environment for escapism."

** Complete response was: “I get a sense of achievement, such as from competing and / or improving particular skills.”

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