Interest in purchasing digital fashion assets among Gen Pop in the U.S. 2021

Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021

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Release date

April 2022

Region

United States

Survey time period

November 2021

Special properties

representative sample

Supplementary notes

The original survey question was, "Please indicate your level of interest in purchasing purely digital assets from the following types of fashion companies".
Gen Pop is described as generations spanning Z to X.

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Access all statistics starting from $2,388 USD yearly *

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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