As of January 2024, Italy was reported to have approximately 43 million social media users, down by two percent compared to the previous year. In 2023, instant messengers such as WhatsApp and Facebook Messenger were the most popular social media category among users in Italy, while discussion forums such as Reddit and Quora were only used by nine percent of Italian users.
Number of social network users in Italy from 2021 to 2024
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Number of users in millions
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DataReportal, & We Are Social, & Meltwater. (February 1, 2024). Number of social network users in Italy from 2021 to 2024 (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1311587/number-social-media-users-italy/
DataReportal, und We Are Social, und Meltwater. "Number of social network users in Italy from 2021 to 2024 (in millions)." Chart. February 1, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1311587/number-social-media-users-italy/
DataReportal, We Are Social, Meltwater. (2024). Number of social network users in Italy from 2021 to 2024 (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1311587/number-social-media-users-italy/
DataReportal, and We Are Social, and Meltwater. "Number of Social Network Users in Italy from 2021 to 2024 (in Millions)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1311587/number-social-media-users-italy/
DataReportal & We Are Social & Meltwater, Number of social network users in Italy from 2021 to 2024 (in millions) Statista, https://www.statista.com/statistics/1311587/number-social-media-users-italy/ (last visited August 24, 2024)
Number of social network users in Italy from 2021 to 2024 (in millions) [Graph], DataReportal, & We Are Social, & Meltwater, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1311587/number-social-media-users-italy/