Reach of leading video and audio platforms in Italy 2022

As of January 2022, YouTube was the most used media platform in Italy, with a reach of approximately 95 percent. Spotify ranked second, with a reach of approximately 31 percent among the digital population in Italy. Netflix reported a reach of around 25 percent, while websites operated by Mediaset Infinity ranked third, with a digital reach of almost 30 percent as of the beginning of 2022.