Work vs family: priorities by generation in Germany

In 2024, around 38 percent of millenials (also known as Generation Y) identified as workaholics. Almost 25 percent of people in Generation X stated that they cut back on work so that they could spend more time with their family.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Share of respondents who labeled themselves either a workaholic or family-oriented in Germany in 2024, by generation

Characteristic	Those who are fully focused on their career or education and are working hard for this (workaholic)	Those who would rather reduce time spent working to have more time for their family (family-oriented)
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Release date

June 2024

More information

Region

Germany

Survey time period

2024

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.

Generation Z: people who were 15 to 28 years old at the time of the survey and born between 1996 and 2009.
Generation Y: people who were 29 to 43 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: people who were 44 to 58 years old at the time of the survey and born between 1966 and 1980.

Baby boomers: people who were 59 to 68 years old at the time of the survey and born between 1956 and 1965.

As the Allensbacher Markt- und Werbeträgeranalyse (Allensbach market and advertising media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.

Information on total sample:
2024: 22,563 respondents, projection to 70.54 million people

Information on the population:

2024: 23,485 respondents, representing 70.48 million people

Information on the group "Generation Z (15 to 28 years old)":
Representation of 12.5 million people

Information on the group "Generation Y (29 to 43 years old)":
Representation of 15.76 million people

Information on the group "Generation X (44 to 58 years old)":
Representation of 16.42 million people

Information on the group "Baby boomers (59 to 68 years old)":
Representation of 11.39 million people

Further information on methodology can be found here.

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