Between 2020 and May 2022, almost nine in ten online users in Italy reported engaging with the video platform YouTube. Meta-owned social platforms followed, with 68 percent of Italian users reporting engaging with Facebook, Instagram, and WhatsApp in the examined period. TikTok only featured in the third position, with roughly half of respondents reporting to have used the popular short-form video platform in the examined period.
Share of internet users in Italy who have engaged with selected social media platforms as of May 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
engage.it. (May 13, 2022). Share of internet users in Italy who have engaged with selected social media platforms as of May 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1311549/top-social-platforms-italy/
engage.it. "Share of internet users in Italy who have engaged with selected social media platforms as of May 2022." Chart. May 13, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1311549/top-social-platforms-italy/
engage.it. (2022). Share of internet users in Italy who have engaged with selected social media platforms as of May 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1311549/top-social-platforms-italy/
engage.it. "Share of Internet Users in Italy Who Have Engaged with Selected Social Media Platforms as of May 2022." Statista, Statista Inc., 13 May 2022, https://www.statista.com/statistics/1311549/top-social-platforms-italy/
engage.it, Share of internet users in Italy who have engaged with selected social media platforms as of May 2022 Statista, https://www.statista.com/statistics/1311549/top-social-platforms-italy/ (last visited January 08, 2025)
Share of internet users in Italy who have engaged with selected social media platforms as of May 2022 [Graph], engage.it, May 13, 2022. [Online]. Available: https://www.statista.com/statistics/1311549/top-social-platforms-italy/
