Between January and November 2021, users in Italy across all the examined demographics spent the largest share of their time watching linear TV. However, time spent on linear TV appeared to increase with age, with users aged 45 and older spending over 80 percent of their media time engaging with this media. By comparison, online entertainment among users aged between 18 and 24 occupied 30 percent of their time spent engaging with the examined media.
Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group
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BitMAT. (January 10, 2022). Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT. "Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group." Chart. January 10, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT. (2022). Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT. "Share of Time Spent with Selected Media and Digital Activities in Italy per User from January to November 2021, by Age Group." Statista, Statista Inc., 10 Jan 2022, https://www.statista.com/statistics/1311544/share-time-spent-italy-digital-content-by-age/
BitMAT, Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group Statista, https://www.statista.com/statistics/1311544/share-time-spent-italy-digital-content-by-age/ (last visited December 26, 2024)
Share of time spent with selected media and digital activities in Italy per user from January to November 2021, by age group [Graph], BitMAT, January 10, 2022. [Online]. Available: https://www.statista.com/statistics/1311544/share-time-spent-italy-digital-content-by-age/
