Between January and November 2021, users in Italy spent the largest share of their media time watching linear TV, with each user in the country spending on average 76 percent of their time engaging with this media. Online entertainment content and social media activities occupied approximately eight percent of the total time spent by each user, respectively. By comparison, online gaming only made up two percent of users' engagement in Italy.
Share of time spent with selected media and digital activities in Italy per user from January to November 2021
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BitMAT. (January 10, 2022). Share of time spent with selected media and digital activities in Italy per user from January to November 2021 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1311530/share-time-spent-italy-digital-content/
BitMAT. "Share of time spent with selected media and digital activities in Italy per user from January to November 2021." Chart. January 10, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1311530/share-time-spent-italy-digital-content/
BitMAT. (2022). Share of time spent with selected media and digital activities in Italy per user from January to November 2021. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1311530/share-time-spent-italy-digital-content/
BitMAT. "Share of Time Spent with Selected Media and Digital Activities in Italy per User from January to November 2021." Statista, Statista Inc., 10 Jan 2022, https://www.statista.com/statistics/1311530/share-time-spent-italy-digital-content/
BitMAT, Share of time spent with selected media and digital activities in Italy per user from January to November 2021 Statista, https://www.statista.com/statistics/1311530/share-time-spent-italy-digital-content/ (last visited January 09, 2025)
Share of time spent with selected media and digital activities in Italy per user from January to November 2021 [Graph], BitMAT, January 10, 2022. [Online]. Available: https://www.statista.com/statistics/1311530/share-time-spent-italy-digital-content/
