In 2021, almost 53 percent of Gen Z respondents in Germany stated that good food and drink played a big role in their lives. Almost 42 percent paid attention to organic and eco labels when grocery shopping. The figures are based on a survey conducted in Germany regarding opinions on food and nutrition among the population.
Share of respondents that agreed with the following statements about nutrition and food in Germany in 2021, by generation
The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.
Generation Z: persons who were 12 to 25 years old at the time of the survey and born between 1996 and 2009.
Generation Y: persons who were 26 to 40 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: persons who were 41 to 55 years old at the time of the survey and born between 1966 to 1980.
As the Verbrauchs- und Medienanalyse (Consumption and media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.
Information on total sample:
2021: 23,299 respondents, projection to 70.54 million people
Information on target group "Generation Z (14 to 25 years)":
Projection to 9.91 million people
Information on target group "Generation Y (26 to 40 years)":
Projection to 15.82 million people
Information on target group "Generation X (41 to 55 years)":
Projection to16.93 million people
Further information on methodology available here.
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VuMA. (November 17, 2021). Share of respondents that agreed with the following statements about nutrition and food in Germany in 2021, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1311503/generations-nutrition-food-opinions-germany/
VuMA. "Share of respondents that agreed with the following statements about nutrition and food in Germany in 2021, by generation." Chart. November 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1311503/generations-nutrition-food-opinions-germany/
VuMA. (2021). Share of respondents that agreed with the following statements about nutrition and food in Germany in 2021, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1311503/generations-nutrition-food-opinions-germany/
VuMA. "Share of Respondents That Agreed with The following Statements about Nutrition and Food in Germany in 2021, by Generation." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1311503/generations-nutrition-food-opinions-germany/
VuMA, Share of respondents that agreed with the following statements about nutrition and food in Germany in 2021, by generation Statista, https://www.statista.com/statistics/1311503/generations-nutrition-food-opinions-germany/ (last visited November 21, 2024)
Share of respondents that agreed with the following statements about nutrition and food in Germany in 2021, by generation [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1311503/generations-nutrition-food-opinions-germany/
