In 2021, digital advertising spending per capita stood at 115 euros in Europe, up from 87 euros a year earlier. When spending by country is considered, the United Kingdom ranked first with 481 euros.
Digital advertising spending per capita in Europe in 2020 and 2021
(in euros)
Characteristic
Spending in euros
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IAB Europe (@IABEurope). (June 1, 2022). Digital advertising spending per capita in Europe in 2020 and 2021 (in euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1311442/europe-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). "Digital advertising spending per capita in Europe in 2020 and 2021 (in euros)." Chart. June 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1311442/europe-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). (2022). Digital advertising spending per capita in Europe in 2020 and 2021 (in euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1311442/europe-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). "Digital Advertising Spending per Capita in Europe in 2020 and 2021 (in Euros)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1311442/europe-digital-ad-spend-per-capita/
IAB Europe (@IABEurope), Digital advertising spending per capita in Europe in 2020 and 2021 (in euros) Statista, https://www.statista.com/statistics/1311442/europe-digital-ad-spend-per-capita/ (last visited July 22, 2024)
Digital advertising spending per capita in Europe in 2020 and 2021 (in euros) [Graph], IAB Europe (@IABEurope), June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1311442/europe-digital-ad-spend-per-capita/