Subscription video-on-demand (SVOD) services were most popular among viewers of connected TV within the European countries France, the UK, Germany, Italy, Spain, and the Netherlands, according to a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, March 2022. SVOD was only more popular than broadcaster video-on-demand (BVOD) by a small margin, however, with BVOD's popularity having grown by nearly 13 points from the previous year. Ad-supported video-on-demand (AVOD) grew in popularity nearly equally as much, increasing by 12 percentage points from the year prior.
Most used video streaming platform types when using connected TV among selected countries in Europe as of March 2022
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FreeWheel. (September 30, 2022). Most used video streaming platform types when using connected TV among selected countries in Europe as of March 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1311398/most-used-video-platforms-using-connected-tv-europe/
FreeWheel. "Most used video streaming platform types when using connected TV among selected countries in Europe as of March 2022." Chart. September 30, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1311398/most-used-video-platforms-using-connected-tv-europe/
FreeWheel. (2022). Most used video streaming platform types when using connected TV among selected countries in Europe as of March 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1311398/most-used-video-platforms-using-connected-tv-europe/
FreeWheel. "Most Used Video Streaming Platform Types When Using Connected Tv among Selected Countries in Europe as of March 2022." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1311398/most-used-video-platforms-using-connected-tv-europe/
FreeWheel, Most used video streaming platform types when using connected TV among selected countries in Europe as of March 2022 Statista, https://www.statista.com/statistics/1311398/most-used-video-platforms-using-connected-tv-europe/ (last visited December 21, 2024)
Most used video streaming platform types when using connected TV among selected countries in Europe as of March 2022 [Graph], FreeWheel, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1311398/most-used-video-platforms-using-connected-tv-europe/
