According to a survey among affluent consumers in Asia in 2024, 45.1 percent of the respondents followed a brand on social media in the past three months. In addition, 9.8 percent of the respondents sent a private message to a brand on social media in the past three months.
Behavior of luxury shoppers related to social media in Asia as of second quarter 2024
affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore
Supplementary notes
This question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"
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Altiant. (July 1, 2024). Behavior of luxury shoppers related to social media in Asia as of second quarter 2024 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of luxury shoppers related to social media in Asia as of second quarter 2024." Chart. July 1, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. (2024). Behavior of luxury shoppers related to social media in Asia as of second quarter 2024. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant. "Behavior of Luxury Shoppers Related to Social Media in Asia as of Second Quarter 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
Altiant, Behavior of luxury shoppers related to social media in Asia as of second quarter 2024 Statista, https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/ (last visited November 18, 2024)
Behavior of luxury shoppers related to social media in Asia as of second quarter 2024 [Graph], Altiant, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1311324/asia-behavior-of-luxury-shoppers-related-to-social-media/
