According to a survey among affluent consumers in Asia in the second quarter of 2024, just over four percent of the respondents were willing to pay over five percent more for sustainable luxury products. On the other hand, around 28.2 percent of the respondents were not prepared to pay anymore.
Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 2nd quarter 2024
affluent and high net worth individuals from China, Hong Kong, Japan, and Singapore
Supplementary notes
This question was phrased by the source as follows: "Would you be prepared to pay more for a product which positions itself as sustainable luxury? If so, how much more would you pay?"
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Altiant. (July 1, 2024). Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 2nd quarter 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/
Altiant. "Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 2nd quarter 2024." Chart. July 1, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/
Altiant. (2024). Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/
Altiant. "Willingness of Affluent Consumers to Pay More for Sustainable Luxury in Asia from 1st Quarter 2023 to 2nd Quarter 2024." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/
Altiant, Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/ (last visited December 18, 2024)
Willingness of affluent consumers to pay more for sustainable luxury in Asia from 1st quarter 2023 to 2nd quarter 2024 [Graph], Altiant, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1311323/asia-willingness-of-consumers-to-pay-more-for-sustainable-luxury/
