WhatsApp market share among messaging app users worldwide 2022, by country

Published by Laura Ceci, Sep 25, 2023
As of April 2022, Brazil presented the highest share of WhatsApp users, with around nine in 10 messaging app users in the country engaging with the social and instant messaging app. WhatsApp had a penetration rate of approximately 97 percent among messaging and chat app users in India and Italy. Phone messaging users in Australia presented the lowest usage share of WhatsApp, with only 33 percent of mobile phone messaging app users reporting engaging with the Meta-owned app.

WhatsApp penetration rate among global messaging app users as of April 2022, by country

CharacteristicShare of mobile phone messaging app users
Brazil 98.9%
India 97.1%
Italy 97%
Argentina 96%
Switzerland 95.9%
Finland 95.6%
Germany 95.5%
Austria 94.4%
Netherlands 92.9%
Spain 92.2%
Mexico 87.1%
Indonesia 86.4%
Russia 83.7%
Showing entries 1 to 13 (19 entries in total)
Created with Highcharts 7.2.2Share of mobile phone messaging app users98.9%98.9%97.1%97.1%97%97%96%96%95.9%95.9%95.6%95.6%95.5%95.5%94.4%94.4%92.9%92.9%92.2%92.2%87.1%87.1%86.4%86.4%83.7%83.7%71.3%71.3%48%48%42.4%42.4%41.2%41.2%33.5%33.5%32.9%32.9%BrazilIndiaItalyArgentinaSwitzerlandFinlandGermanyAustriaNetherlandsSpainMexicoIndonesiaRussiaUnited KingdomFranceCanadaUnited StatesSwedenAustralia
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%105%110%

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Release date

May 2022

Region

Worldwide

Survey time period

April 2022

Special properties

mobile phone messaging app users

Method of interview

Online survey

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