In April 2021, Apple released its iOS 14.5 version, introducing the App Tracking Transparency (ATT) framework, which gives users the freedom to enable or disable tracking. According to data gathered in March 2022, approximately eight in 10 mobile iOS apps had adopted the ATT framework. Over 90 percent of gaming iOS apps adopted the ATT, while 84 percent of shopping apps, and food and drinks apps implemented the privacy framework.
Mobile Apple iOS apps that implemented App Tracking Transparency (ATT) as of March 2022, by app category
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AppsFlyer, & Infogram. (May 26, 2022). Mobile Apple iOS apps that implemented App Tracking Transparency (ATT) as of March 2022, by app category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1311148/apple-att-adoption-rate-apps/
AppsFlyer, und Infogram. "Mobile Apple iOS apps that implemented App Tracking Transparency (ATT) as of March 2022, by app category." Chart. May 26, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1311148/apple-att-adoption-rate-apps/
AppsFlyer, Infogram. (2022). Mobile Apple iOS apps that implemented App Tracking Transparency (ATT) as of March 2022, by app category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1311148/apple-att-adoption-rate-apps/
AppsFlyer, and Infogram. "Mobile Apple Ios Apps That Implemented App Tracking Transparency (Att) as of March 2022, by App Category." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/1311148/apple-att-adoption-rate-apps/
AppsFlyer & Infogram, Mobile Apple iOS apps that implemented App Tracking Transparency (ATT) as of March 2022, by app category Statista, https://www.statista.com/statistics/1311148/apple-att-adoption-rate-apps/ (last visited December 30, 2024)
Mobile Apple iOS apps that implemented App Tracking Transparency (ATT) as of March 2022, by app category [Graph], AppsFlyer, & Infogram, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/1311148/apple-att-adoption-rate-apps/
