GDPR awareness level in selected European markets 2018-2022

Between 2018 and 2022, there has been a significant increase in the level of awareness around the General Data Protection Regulation (GDPR) among European users. In 2018, when the GDPR was first applied, the United Kingdom had the highest level of awareness, with 32 percent of respondents agreeing or strongly agreeing with the statement: "I am aware of the new General Data Protection Regulation (GDPR) that will be introduced in May 2018". In 2022, the share of UK respondents agreeing with the statement increased to 73 percent. France had the lowest level of awareness in 2018, 20 percent, whereas in 2022 it reached 47 percent but remained the lowest among other European markets.