YouTube's share of AVOD revenues in Europe 2016-2021

Published by
Julia Stoll,
Aug 16, 2023
YouTube has seen a steady decline in its share of European ad-supported video-on-demand (AVOD) revenues recently. Since 2016, YouTube's share of European AVOD revenues has decreased from two-thirds to around 60 percent in 2021.

Share of revenue of YouTube of the total ad-supported video-on-demand (AVOD) market in Europe from 2016 to 2021

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Release date

April 2022

Region

Europe

Survey time period

2016 to 2021

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Ad-supported video-on-demand market in EuropeVideo streaming in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeFilm industry in Europe
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