According to the data, there is a growing level of trust in influencers as the age of the content audience increases in Poland. In 2022, one-third of respondents aged 50 years old and over stated that they trusted online creators.
Share of people who trust influencers in Poland in 2022, by age group
Age group
Share of respondents
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WirtualneMedia. (May 30, 2022). Share of people who trust influencers in Poland in 2022, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1311085/poland-trust-in-influencers-by-age/
WirtualneMedia. "Share of people who trust influencers in Poland in 2022, by age group." Chart. May 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1311085/poland-trust-in-influencers-by-age/
WirtualneMedia. (2022). Share of people who trust influencers in Poland in 2022, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1311085/poland-trust-in-influencers-by-age/
WirtualneMedia. "Share of People Who Trust Influencers in Poland in 2022, by Age Group." Statista, Statista Inc., 30 May 2022, https://www.statista.com/statistics/1311085/poland-trust-in-influencers-by-age/
WirtualneMedia, Share of people who trust influencers in Poland in 2022, by age group Statista, https://www.statista.com/statistics/1311085/poland-trust-in-influencers-by-age/ (last visited August 24, 2024)
Share of people who trust influencers in Poland in 2022, by age group [Graph], WirtualneMedia, May 30, 2022. [Online]. Available: https://www.statista.com/statistics/1311085/poland-trust-in-influencers-by-age/