In 2021, Belgians were by far the least interested in ad-supported video-on-demand (AVOD) services among viewers in selected countries in Europe. Nearly half of streaming viewers in Belgium expressed disinterest in a potential video streaming service offering a lower subscription free but requiring ad viewing. In comparison, about 20 to 40 percent of viewers in other European countries reported that they would not register for such a service, while around 40 percent of viewers in most of those countries responded that they would pay a lower price and accept ad-supported viewing.
Interest in different subscription-based video streaming methods in selected European countries as of 2021
Characteristic
Lower prices + Ads
Full price
Won't register
Don't know
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*Number of respondents refers to the amount in 19 countries worldwide.
Original survey question: Now imagine that there was a new video streaming service that you were interested in. If they were to offer you the option of a lower
subscription fee, or none at all, in exchange for watching ads, which, if any, of the following subscriptions would you be most interested in?
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Deloitte. (December 3, 2021). Interest in different subscription-based video streaming methods in selected European countries as of 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1311081/interest-in-avod-services-europe/
Deloitte. "Interest in different subscription-based video streaming methods in selected European countries as of 2021." Chart. December 3, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1311081/interest-in-avod-services-europe/
Deloitte. (2021). Interest in different subscription-based video streaming methods in selected European countries as of 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1311081/interest-in-avod-services-europe/
Deloitte. "Interest in Different Subscription-based Video Streaming Methods in Selected European Countries as of 2021." Statista, Statista Inc., 3 Dec 2021, https://www.statista.com/statistics/1311081/interest-in-avod-services-europe/
Deloitte, Interest in different subscription-based video streaming methods in selected European countries as of 2021 Statista, https://www.statista.com/statistics/1311081/interest-in-avod-services-europe/ (last visited July 22, 2024)
Interest in different subscription-based video streaming methods in selected European countries as of 2021 [Graph], Deloitte, December 3, 2021. [Online]. Available: https://www.statista.com/statistics/1311081/interest-in-avod-services-europe/
